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16 Best SEO Tools In 2023: Free And Paid Options
Hossam jamjama
- June 26, 2023
Welcome to the world of SEO, where every business wants to rank higher and reach more customers online. With so many SEO tools available, it can be overwhelming to choose the right one for your business.
That’s why I’ve taken the time to review and rank the 16 best SEO tools on the market, together with my top 5 choices. So, by reading this guide, you will save hours of research, and learn which SEO tools will take your online visibility to the next level.
Best Overall
Surfer SEO
A powerful agency rank tracker tool that provides excellent tools for outranking your competitors and taking your content strategy to the next level.
Best for Beginners
Mangools
An affordable, easy to use platform with advanced features and a set of tools that are designed to improve SEO for both beginners and experts alike.
Best Affordable SEO tool
KeySearch
An affordable keyword research tool that provides everything you need to conduct keyword research and competitor analysis for a great price.
Best for Businesses
Semrush
SEO platform that provides one of the most powerful search engine marketing and SEO audit tools on the market because of its ease of use and scoring system.
Best for Bloggers
RankIQ
If you want to strike a balance between price, customer service, value, and performance, this is an excellent blogging tool that will help you rank on top results.
When it comes to optimizing your website for search engines, you need the right SEO tools to get the job done.
From keyword research to backlink analysis, there are many SEO tools available to help you improve your website’s ranking.
What are the best SEO Tools?
The best SEO tools provide keyword research and analysis, site structure and content optimization, backlink analysis, rank tracking and reporting, competitor analysis, local SEO optimization, and more.
Here are my picks for the best SEO tools to use this year:
- Surfer SEO
- Mangools
- KeySearch
- Semrush
- RankIQ
- Ahrefs
- SpyFu
- Serpstat
- Advanced Web Ranking
- SE Ranking
- SEO PowerSuite
Let’s get down for each one.
1| Surfer SEO Review
Best SEO Tool for content creators, and digital marketing - Best overall.
Surfer SEO is an awesome all in one SEO tool designed for content optimization and competitor analysis.
It provides real time data and analysis for your website’s SEO performance and helps you optimize your content for better search engine rankings.
Key features of surfer SEO:
- Keyword research and analysis.
- Content optimization suggestions.
- Real-time competitor analysis.
- SERP analysis and tracking.
- Easy to use interface.
surfer sEO pricing:
Surfer SEO offers three pricing plans: Basic, Pro, Business, and Enterprise, starting at $59/month ($49 per month annually).
Free: $0
Basic: $49 per month
Pro: $99 per month
Business: $199 per month
You can see the full details of the pricing options and choose the one that fits your needs on their website.
✔ Pros of Surfer SEO:
- User-friendly interface.
- Accurate and updated data.
- Competitive analysis features.
- Content optimization suggestions.
- Easy to use and understand.
❌ Cons of Surfer SEO:
- Limited integration with other SEO tools.
- Limited SERP tracking for basic plan users.
- Some data is only available for higher priced plans
Surfer SEO Is Ideal For Whom?
Surfer SEO is an excellent choice for those looking to improve their website’s SEO performance and content optimization.
It’s perfect for small business owners, content creators, and digital marketing professionals.
If you’re looking for an easy to use and comprehensive SEO tool, Surfer SEO is the worth choice.
Read my Surfer SEO In-depth Review for more info about Surfer SEO.
2| mangools review
The best SEO Tool for Beginners and Small Businesses.
Mangools is a comprehensive SEO toolkit that offers a variety of tools to help you with keyword research, SERP analysis, rank tracking, link tracking, backlink analysis, site structure optimization, and more. So you can improve your website’s ranking and visibility in search engines.
Key Features of mangools:
- Intuitive and user friendly interface.
- Accurate and reliable keyword research tool.
- Backlink analysis that improves link building strategy.
- Site structure analysis to identify technical issues and optimize for search engines.
- Affordable pricing plans with flexible options.
mangools Pricing
Mangools offers a range of pricing options, starting at:
- Basic plan: $29.90 per month.
- Premium plan: $44.90 per month.
- Agency plan: $89.90 per month
There are options for monthly and yearly billing.
Also, It provides a 48-hour money back guarantee and a 10 days free trial.
For more information on pricing, visit the Mangools website.
✔ Pros of mangools:
- Easy to use and navigate.
- Affordable pricing.
- Comprehensive toolkit with various SEO tools.
- Accurate keyword research and backlink analysis.
- Good customer support and resources.
❌ Cons of mangools:
- Limited data for some tools in the lower pricing plans.
- Limited customization options for visualizing data.
- Some users may need additional tools for more advanced SEO strategies.
Who Are Mangools Suitable For?
Mangools is a great option for small and mid size businesses, individuals, and beginners in the SEO world who are looking for a comprehensive and affordable toolkit.
The user friendly interface and range of tools make it easy to improve a website’s ranking and visibility.
I highly recommend giving Mangools a try with their 10 day free trial.
3| KeySearch review
The best affordable SEO tool.
KeySearch is a comprehensive SEO tool that provides keyword research, competitor analysis, and rank tracking functionality for websites and blogs.
It is designed for digital marketers, SEO professionals, and website owners who want to optimize their online presence.
key features of KeySearch:
- Accurate Keyword Research: Get data on search volume, keyword difficulty, and SERP analysis to help you choose the right keywords to target.
- Competitor Analysis: Monitor your competitors’ keywords, backlinks, and organic search rankings to stay ahead of the curve.
- Rank Tracking: track your website’s ranking on Google and other search engines for your targeted keywords.
- User friendly interface: KeySearch is easy to use and comes with a clean and intuitive interface that makes SEO analysis simple and efficient.
- Affordable pricing: KeySearch offers competitive pricing options to suit the needs of different types of businesses and budgets.
KeySearch Pricing
KeySearch offers two pricing options: monthly and annual. The monthly plan starts at $17/month while the annual plan starts at $15/month with 1 month free trial and No credit card required!
Also, they offer a 14-day money-back guarantee.
Visit KeySearch’s Pricing Page for more details.
✔ Pros of KeySearch:
- Affordable and easy to use: KeySearch offers a cost-effective and user friendly solution to SEO analysis.
- Accurate data: The data provided by KeySearch is reliable and up-to-date, allowing for informed decision making.
- Comprehensive functionality: The tool offers keyword research, competitor analysis, and rank tracking capabilities, making it a one stop solution for SEO needs.
- Intuitive interface: The clean and simple interface makes using KeySearch a breeze.
- Good customer support: The KeySearch team is responsive and provides helpful support to its users.
❌ Cons of KeySearch:
- Limited features compared to more expensive tools: KeySearch is a more budget-friendly option, but it does come with some limitations in terms of features compared to more expensive alternatives.
- No Moz Domain Authority/Page Authority integration: KeySearch does not currently integrate with Moz Domain Authority/Page Authority, a feature that some users might miss.
Who is KeySearch best for?
KeySearch is a great option for small businesses, website owners, and digital marketers who want an affordable and user-friendly SEO tool. It offers accurate data, comprehensive functionality, and a clean interface.
Give KeySearch a try with their 1 month Free Trial (no credit required), and 14-day money-back guarantee.
Read my KeySearch In-depth Review for more info about KeySearch.
4| semrush review
The best all-in-one SEO tool for Businesses of all sizes.
Semrush is a digital marketing toolkit that provides all in one solutions for search engine optimization (SEO), advertising, and content marketing.
The platform offers various features like keyword research, site audit, backlink analysis, and more, to help marketers and businesses grow and improve their online presence and visibility.
Key Features of semrush:
- Comprehensive keyword research tool for finding the right keywords for your website.
- In depth site audit to identify and fix technical SEO issues.
- Backlink analysis to monitor your backlinks and track your competitors’ links.
- Advanced analytics to track and measure the success of your online marketing campaigns.
- Content marketing toolkit for researching, planning and executing your content strategy.
- Competitive research to understand your competitors’ online strategies.
semrush Pricing:
Semrush offers multiple pricing plans starting at
- Pro: $119.95/month. ($99.95/month If you select to pay annually)
- Guru: $229.95/month. ($191.62/month If you select to pay annually)
- Business: $449.95/month. ($394.95/month If you select to pay annually)
There is a 7-day free trial available for new users. Check the pricing details here>>
✔ Pros of Semrush:
- User-friendly interface with a clean and organized design
- A wide range of features for SEO, advertising and content marketing
- Robust analytics and reporting features
- Competitive research tools to keep track of your competitors
- The site audit tool is comprehensive and gives actionable insights
- The backlink analysis tool is a great way to monitor your link building efforts
❌ Cons of Semrush:
- cost can be a bit high for small businesses and individual users
- keyword research tool may require some time to get used to
- site audit tool can be overwhelming for beginners with a lot of technical SEO information
Who Are Semrush Suitable For?
Semrush is an excellent tool for businesses of all sizes and digital marketers that looking to improve their online presence.
The comprehensive features and robust analytics make it a top choice for SEO, advertising and content marketing.
If you’re looking for a one stop solution for your digital marketing needs, give Semrush a try with their 7 day free trial.
5| RankIQ review
Best SEO Tool That Is Specific For Bloggers.
RankIQ is an AI-based search engine optimization software designed to help bloggers and businesses frame outlines to curate content for their blog posts.
The platform suggests word count requirements, identifies LSI words, and helps Bloggers optimize old posts for improved ranking.
Also, they provide a library of high-traffic keywords, allowing administrators to choose blog topics with the least amount of competition.
Key features of RankIQ:
- Keyword research and analysis to identify the most effective keywords to target
- Integration with major analytics platforms such as Google Analytics
- User friendly interface with a range of tutorials and support resources
- AI-based content report and Google ranking algorithm-based topic identification
- Optimization of old posts for increased traffic and income
- SERP analysis and keyword identification for effective title crafting
- Hand-picked keyword library for each blog niche
- Content management, data visualization, and real-time data reporting
RankIQ Pricing
RankIQ’s pricing starts at $49 per month. The big irritation for me in this RankIQ review is that there is no pricing information on the RankIQ site. You have to sign up first.
However, when you sign up, you will be able to see all of RankIQ’s full plans:
- The Lite plan costs $29 per month.
- standard plan: $49 per month.
- The pro plan costs $99 per month.
- Agency plan: for $199 per month
✔ Pros of RankIQ:
- User friendly interface
- Advanced analytics and reporting
- Integration with major analytics platforms
- Affordable pricing
- Good range of tutorials and support resources
- Real-time data reporting and data visualization
- Option to optimize old posts for increased traffic and income
❌ Cons of RankIQ:
- There is no Audit Management
- Similar keywords can be seen by other RankIQ subscribers
- No rollover on unused SEO reports
- The Content Optimizer lacks context for suggested keywords.
RankIQ Is Ideal For Whom?
RankIQ is the perfect SEO tool for bloggers and small businesses looking to streamline their SEO efforts through AI-based optimization and advanced analysis tools.
Also, it’s a good option for those looking to improve their ranking and increase website traffic.
With the potential to try out RankIQ’s Lite Plan for just $29 per month, it may be worth considering for small businesses looking to upgrade their SEO strategy.
Read my RankIQ In-depth Review for more info about RankIQ
6| Ahrefs review
Best SEO tool for SEO professionals.
Ahrefs is an all-in-one SEO toolset that helps users improve their search engine optimization efforts.
It offers features such as keyword research, backlink analysis, site explorer, content explorer, rank tracking, and site audit.
Key features of Ahrefs:
- Powerful keyword research tool with accurate keyword difficulty scores and search volume data
- Backlink analysis to help users understand the strength and quality of their backlink profiles
- Site explorer and content explorer allow users to research their competitors’ SEO strategies
- Rank tracking and site audit features help users monitor their website’s performance and identify areas for improvement
- Data from the largest backlink index of any SEO tool, with over 170 billion links
Ahrefs Pricing
Ahrefs offers a variety of pricing plans, starting from $99/month for the Lite plan and going up to $999/month for the Agency plan.
Also, they offer 7 day trial for $7, you can find more information on the Ahrefs pricing page.
✔ Pros of Ahrefs:
- User-friendly interface that makes it easy to navigate and use all of the tools
- Accurate and up-to-date data, including a huge backlink index
- Rich feature set that covers all aspects of SEO
- Competitor analysis features help users stay ahead of the competition
- Reliable rank tracking and site audit features
- Unlimited Free trial available to test some tools before committing to a plan
❌ Cons of Ahrefs:
- Steep learning curve for new users, with so many features and data available
- Can be expensive compared to other SEO tools
- Limited data in the Lite plan
- The keyword research feature doesn’t include long-tail keyword suggestions
- Site audit features could be improved, with limited crawl depth and limited analysis of JavaScript-based websites
Who Are Ahrefs Suitable For?
Ahrefs is an excellent choice for SEO professionals and agencies who are looking for a comprehensive SEO toolset.
With its vast data and rich set of features, it offers users everything they need to improve their SEO efforts. If you’re new to SEO, you may find the learning curve steep, but the investment is well worth it.
Try the 7 day trial for just $7 that allows using all Ahrefs Tools. Or you can use the Unlimited free trial to test some SEO tools and see if Ahrefs is right for you.
7| SpyFu review
Best SEO Tool for Digital Marketers.
SpyFu is a competitive research tool designed to help businesses, digital marketers, and SEO professionals to keep a track of their competitors’ online marketing strategies and outrun them.
It provides detailed information on keyword rankings, PPC advertising, and backlinks.
Key features of SpyFu:
- Offers in-depth competitor analysis with detailed keyword rankings, PPC advertising, and backlinks information.
- Allows users to spy on their competitors’ advertising history and ongoing campaigns.
- Offers a large database of search terms and keywords to help users improve their SEO and PPC strategies.
- Provides actionable insights and suggestions to help users optimize their marketing strategies.
- Offers easy to use, intuitive and user-friendly interface.
SpyFu Pricing
SpyFu offers three pricing plans: Basic, Professional, and Team.
The basic plan starts at $39 per month, the professional plan starts at $79 per month, and the team plan starts at $299 per month.
If you select to pay annually you will save up to 45% on each plan. Check out SpyFu pricing.
✔ Pros of SpyFu:
- User-friendly interface that is easy to navigate.
- Accurate and up-to-date information on competitor strategies and performance.
- Offers detailed insights and actionable suggestions to help users optimize their marketing strategies.
- Large database of search terms and keywords to help users improve their SEO and PPC strategies.
- Offers a 30-day money-back guarantee.
❌ Cons of SpyFu:
- Limited features in the basic plan.
- Some features may not be relevant to small businesses or individuals.
- The cost can be high for small businesses and individuals.
Who Are SpyFu Suitable For?
SpyFu is an excellent tool for digital marketing professionals who are looking to improve their online marketing strategies and stay ahead of the competition.
Its comprehensive competitor analysis, large database of search terms, and actionable insights make it a valuable tool for anyone looking to improve their online marketing performance.
If you’re looking to try SpyFu, they offer a 30-day, no questions-asked, money back guarantee. No contracts. Zero hoops.
8| serpstat review
Best SEO tool for small and medium businesses.
Serpstat is an awesome all-in-one SEO platform that provides various tools and features for keyword research, site audit, backlink analysis, and competitor analysis.
With Serpstat, users can monitor their website’s ranking, identify opportunities for improvement, and track their competitors’ online strategies.
Key features of serpstat:
- Comprehensive keyword research, including keywords, keyword groups, and suggestions
- Site audit to identify technical and on-page SEO issues
- Backlink analysis to monitor and improve website’s link profile
- Competitor analysis to track and stay ahead of the competition
- In depth analytics and reports to track and improve website’s ranking and visibility
- Integration with Google Analytics and Google Search Console for seamless data access and analysis
Serpstat Pricing
Serpstat offers four pricing plans:
- Lite plan starts at $55 per month
- Standard plan starts at $119 per month
- Advanced plan starts at $239 per month
- Enterprise Plan starts at $399 per month
You can check out the detailed pricing and features on Serpstat’s pricing page
✔ Pros of Serpstat:
- User-friendly interface and easy navigation
- Wide range of SEO tools and features
- In-depth analytics and reports
- Integration with Google Analytics and Google Search Console
- Affordable pricing plans
❌ Cons of serpstat:
- Limited functionality in the lower-tier plans
- Occasional technical glitches and errors
- User reports of slow load times for the site audit tool
Who Are Serpstat Suitable For?
Serpstat is an excellent choice for small to medium-sized businesses and digital marketing agencies looking for an all in one SEO solution. It offers a wide range of features and tools for keyword research, site audit, backlink analysis, and competitor analysis.
I would highly recommend checking out the free trial on their homepage before committing to a paid plan.
9| Advanced Web Ranking review
Best SEO tool for agencies and in-house teams.
Advanced Web Ranking is a great SEO tool that helps agencies track website rankings and monitor backlinks.
It provides users with insights into their search engine optimization efforts, the ability to track keywords on a hyper specific level, and white-label reporting, making it perfect for agencies and in-house teams to improve their online visibility.
Key features of Advanced Web Ranking:
- Track website ranking: Monitor your website’s ranking progress for targeted keywords across multiple search engines.
- Backlink monitoring: Keep an eye on the backlinks pointing to your website and receive notifications when they change.
- Keyword research: discover new keywords and analyze their performance to optimize your website’s content.
- Competitor analysis: compare your website’s performance against competitors to find opportunities for improvement.
- Custom reports: Create and schedule custom reports to track your SEO efforts over time.
Advanced Web Ranking Pricing
Advanced Web Ranking offers a free trial for the first 30 days, after which users can choose between monthly and annual plans.
The plans of AWR:
- Pro: $99 per month
- Agency: $199 per month
- Entreprise: $499 per month
- Custom starting at $700 per month
✔ Pros of Advanced Web Ranking:
- User friendly interface: Advanced Web Ranking has a clean and intuitive interface that makes it easy to use
- Customizable reports: Users can create and schedule custom reports to track their SEO efforts over time
- Comprehensive data: AWR provides a wealth of data, including website ranking, backlink analysis, and keyword research
- Integration with Google Analytics: AWR integrates with Google Analytics, providing even more insights into website performance
- Reliable support: AWR provides reliable support, helping users resolve any issues they encounter
❌ Cons of Advanced Web Ranking:
- Steep learning curve: The Tool can be challenging to use for those who are new to SEO and website ranking analysis
- High cost: AWR can be expensive, especially for small businesses and individual users
- There is no link-building module
Who Are AWR Suitable For?
Advanced Web Ranking is the best suited SEO tool for agencies and in-house teams. It provides comprehensive data and insights into website performance, making it a valuable tool for tracking SEO efforts over time.
If you’re serious about improving your website’s ranking and visibility, consider trying out the free 30 day trial (no credit card is required) with all the features, to see if Advanced Web Ranking is right for you.
10| SE Ranking review
Best Simple SEO Tool.
SE Ranking is an all-in-one SEO platform that helps users improve their website’s search engine visibility and boost their ranking. With SE Ranking, users can track their website’s rankings, perform keyword research, analyze backlinks, and monitor competitor activity.
Essentially, with this set of tools, you can optimize your website by yourself, without professional assistance.
All the features are easy to understand and utilize.
Key features of SE Ranking:
- Provides a comprehensive suite of SEO tools on one platform.
- Offers real-time website ranking tracking and analytics.
- Helps users find the most profitable keywords for their business.
- Monitors backlink profile and identifies potential problems.
- Offers competitor analysis for informed decision making.
SE Ranking Pricing
SE Ranking offers a range of pricing plans, starting at $18.72 per month for the Essential plan and going up to $90.72 per month for the Pro plan and $299 per month for the Business plan.
They also provide a two-week free trial. checkout the full list of pricing options here.
✔ Pros of SE Ranking:
- User-friendly interface and easy navigation
- A wide range of SEO tools available in one platform
- Accurate and up-to-date ranking data
- Affordable pricing options
- Good customer support
❌ Cons of SE Ranking:
- Limited integration options with third-party tools.
- Some features may require more advanced technical knowledge.
- Advanced features may not be available in lower-priced plans.
SE Ranking Is Ideal For Whom?
Overall, SE Ranking is a solid all-in-one SEO platform that offers a comprehensive set of SEO tools to help improve website visibility. It is best suited for small to medium-sized businesses and digital marketing agencies. Try SE Ranking today with a 14 day free trial.
11| SEO PowerSuite Review
Best all in one SEO software.
SEO PowerSuite is a suite of four SEO tools aimed at helping website owners and digital marketers improve their search engine optimization (SEO) efforts.
The tools included are Rank Tracker, Website Auditor, Link Assistant, and SEO SpyGlass, each providing a different set of functionality aimed at improving a website’s search engine visibility and ranking.
Key features Of SEO PowerSuite:
- Comprehensive suite of four SEO tools
- Rank Tracker helps track keyword rankings on multiple search engines
- Website Auditor performs on-page SEO analysis to identify technical and content issues
- Link Assistant helps identify and acquire relevant, high-quality backlinks
- SEO SpyGlass analyzes a website’s backlink profile to understand its quality and relevance
SEO PowerSuite Pricing
SEO PowerSuite offers a free version with limited features, a professional license starting at $299, Enterprise license starting at $499, and an enterprise license priced on a case-by-case basis.
✔ Pros of SEO PowerSuite:
- User-friendly interface for all four tools
- All-in-one solution for SEO, making it a time-saver for busy marketers and website owners
- Rank Tracker provides detailed keyword ranking information
- Website Auditor offers actionable recommendations for on-page optimization
- Comprehensive backlink analysis with SEO SpyGlass
- Good value for the price
❌ Cons of SEO PowerSuite:
- Can be overwhelming for beginners to SEO
- Some features are only available in the more expensive professional or enterprise licenses
- Rank Tracker can be slow to update keyword ranking information
- Website Auditor can take some time to complete a full analysis
Who Are SEO PowerSuite Suitable For?
SEO PowerSuite is a great and effective suite of SEO tools for website owners and digital marketers looking to improve their search engine visibility and ranking.
It is best suited for those who are familiar with SEO and are looking for a powerful all-in-one solution. If you are new to SEO, it may take some time to fully understand and utilize all of the features and tools.
Nevertheless, the free version is a great way to try out the product and see if it’s a good fit for your needs.
/ What are the Best Free SEO Tools?
The following are the best free SEO tools:
1| Rank Math Plugin
Rank Math is a SEO plugin for WordPress that aims to make search engine optimization (SEO) easier and more accessible for website owners and content creators. It offers a range of features including keyword optimization, XML sitemaps, social media integration, and more, all within a user-friendly interface.
Top Features/Benefits
One of the standout features of Rank Math is its keyword optimization, which helps you target the right keywords for your content to improve your search engine rankings.
The plugin also generates XML sitemaps automatically, making it easier for search engines to crawl and index your site. Additionally, Rank Math integrates with social media platforms, allowing you to preview and optimize your content for social media sharing.
Overall, these features make Rank Math a comprehensive and accessible solution for improving your website’s SEO.
2| Yoast SEO Plugin
Overview
Yoast SEO is a popular plugin for WordPress that offers a range of features to help website owners and content creators improve their search engine optimization (SEO) just like Rankmath
It provides tools for keyword optimization, XML sitemaps, and readability analysis, all within a user-friendly interface.
Top Features/Benefits
One of the key features of Yoast SEO is its keyword optimization, which helps you target the right keywords for your content to boost your search engine rankings.
The plugin also generates XML sitemaps automatically, making it easier for search engines to crawl and index your site. Additionally, Yoast SEO provides a readability analysis tool, which gives you insights into how easily your content can be understood by your audience, and offers suggestions for improvement.
These features make Yoast SEO a comprehensive solution for improving your website’s SEO and overall user experience.
3| SEO PowerSuite Free Version
The free version of SEO PowerSuite offers a range of features, including keyword research, website auditing, and rank tracking, all within a user-friendly interface.
Top Features/Benefits
The keyword research tool in SEO PowerSuite’s free version allows you to find the right keywords to target for your content to boost your search engine rankings.
The website auditing feature provides you with insights into your website’s technical health, highlighting any issues that may be impacting your SEO. Additionally, the rank tracking tool helps you monitor your website’s performance, so you can see how your search engine rankings change over time.
These features make SEO PowerSuite’s free version a comprehensive solution for anyone looking to improve their website’s SEO without breaking the bank.
4| Google's Keyword Planner
Google’s Keyword Planner is a free tool provided by Google AdWords that helps website owners and content creators find the right keywords to target for their search engine optimization (SEO) efforts.
The tool provides data on keyword popularity, competition, and estimated cost per click (CPC), making it an essential resource for anyone looking to improve their website’s search engine visibility.
Top Features/Benefits
One of the standout features of Google’s Keyword Planner is its ability to show you keyword popularity, So you can identify the most relevant and frequently searched keywords for your content.
The tool also provides information on keyword competition, which can help you identify less competitive keywords that may be easier to rank for. Additionally, the estimated CPC data gives you an idea of the potential return on investment for targeting certain keywords, making it a valuable resource for budget-conscious website owners.
In short, Google’s Keyword Planner is a comprehensive and free tool for anyone looking to improve their website’s SEO.
5| SERP Similarity
SERP Similarity free tool is a search engine optimization (SEO)tool that helps website owners and content creators track changes in their search engine rankings, without the need for a paid subscription.
The tool provides data on ranking movements for targeted keywords, making it easier to identify patterns and trends in your search engine visibility.
Top Features/Benefits
The SERP Similarity free tool provides basic ranking tracking capabilities, allowing you to see how your website is performing for specific keywords over time.
This information can be used to identify which tactics are working and which need improvement, helping you optimize your SEO efforts for better results. Additionally, the tool provides detailed reports on your rankings, making it easy to share results with your team or clients.
These features make the SERP Similarity free tool a valuable resource for website owners and content creators looking to monitor and improve their search engine visibility, without incurring additional costs.
6| Ahrefs Free SEO Tools
Ahrefs Free SEO Tools is a suite of free SEO tools that provides keyword research and backlink analysis features.
The Keyword Generator tool shows the top 100 related keyword ideas along with search volume and keyword difficulty.
The Backlink Checker tool shows the top 100 backlinks to any website along with the domain and URL ratings.
Top Features/Benefits
Ahrefs Free SEO Tools is perfect for individuals who are exploring industry keywords and want to see what the full Ahrefs tool can do. The Keyword Generator tool also displays the top 50 questions related to the keyword, giving users a comprehensive understanding of the keyword landscape. The Backlink Checker tool is great for light backlink checking and competitor analysis, offering a glimpse into the site’s backlink profile and domain authority.
In addition to the keyword generator and the backlink checker, Ahrefs provides a bunch of other SEO tools for free:
Keyword research
- Keyword Difficulty Checker
- YouTube Keyword Tool
- Amazon Keyword Tool
- Bing Keyword Tool
SERP and ranking insights
- SERP Checker
- Keyword Rank Checker
Link building
- Broken Link Checker
- Website Authority Checker
Other tools
- Ahrefs SEO WordPress Plugin
- Ahrefs SEO Toolbar
- Website Checker
- Website Traffic Checker
All these are free to use.
7| Bing Webmaster Tools
Bing Webmaster Tools is a free tool offered by Microsoft to help website owners and marketers monitor and maintain their site’s presence in Bing search results.
It provides detailed insights into your site’s performance and identifies any technical issues that may impact your search engine optimization (SEO) efforts.
Top Features/Benefits
- Monitor and maintain your site’s visibility in Bing search results.
- Analyze and optimize your website content for better search engine ranking.
- Receive alerts for any crawl errors and malware infections.
- Monitor your site’s backlinks and discover new opportunities to build links.
- Utilize data and insights to improve your site’s overall SEO performance.
These features help website owners and marketers ensure their site is optimized for search engines, improve their visibility in Bing search results, and drive more organic traffic to their site.
/ what are SEO Tools?
SEO tools are software applications designed to help website owners improve their visibility on search engines, particularly Google.
These tools provide a range of functions including keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more. They are primarily used by website owners who are looking to improve their website’s ranking on search engine results pages (SERPs).
SEO tools typically come in the form of software as a service (SaaS) offerings that can be used online for a monthly fee. With the ever-changing Google algorithm, it is essential for website owners to have a few different SEO tools in their arsenal to ensure they are able to meet the latest SEO requirements.
For example, if a website owner is starting with a new website, they could use Ahrefs for keyword research, Surfer SEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis.
The optimization of on-page SEO factors such as the title tag, meta description, and headings can play a significant role in improving a website’s ranking on SERPs. The title tag should be descriptive and concise, containing relevant keywords related to the domain. The meta description should provide a summary of what users will see on the website and contain relevant keywords.
Headings should be used to break up content and make it easier to scan and read, with relevant keywords included in the heading tags (H1, H2, etc.) as long as they make sense in the context of the content.
/ What is SEO?
Search Engine Optimization (SEO) is a strategy aimed at improving a website’s visibility and ranking in search engine results, primarily in Google, but also in other search engines like Bing, DuckDuckGo, and Yahoo.
The goal of SEO is to connect a website and its content with users who are interested in the topic being discussed.
SEO involves several aspects, including keyword research, content creation, link building, and rank tracking.
Technical SEO involves optimizing the back end server side of the website to make it easier for search engines to crawl and index the site.
This includes optimizing site speed, eliminating redirects, and making the site user friendly.
On page SEO involves creating and optimizing the content on the web page using relevant keywords.
Off page SEO involves efforts such as soliciting links from other websites, which helps boost domain and topic authority to improve the ranking for competitive keywords.
SEO is a crucial aspect of digital marketing as it helps websites reach their target audience and improve their online presence.
Effective SEO requires a combination of technical optimization, creative content creation, and a solid understanding of search engines and their algorithms.
/ How do SEO tools work and how can they help?
SEO tools are a collection of software and platforms designed to assist in the optimization of a website for search engines.
The goal of these tools is to provide insights and data that can help improve the ranking of a website for specific keywords.
These tools collect data from existing search engine results and use it to provide actionable information to help optimize the website’s content for these keywords.
For instance, they can show you aggregate data such as monthly search volume and keyword difficulty, which can help prioritize optimization efforts. SEO tools can also crawl the back end of a website to flag technical issues that may impact ranking as well as track a website’s ranking for specific keywords over time.
They can analyze the competition’s content that already ranks for a given keyword and provide details on each website’s domain authority and backlink profile.
Also, they can offer suggestions for on-page optimization, such as which related terms to include, how long the content should be, and what topics to cover.
In other words, SEO tools can help simplify and streamline the SEO process by providing actionable insights and recommendations for improving your website’s ranking. These tools can be especially useful for small businesses that don’t have the resources to dedicate a full team to SEO.
By using these tools, you can effectively compete with larger enterprises and gain a significant advantage in your online marketing efforts.
/ SEO Tips for Beginners - infographic
Here’s an infographic on 10 SEO Tips for Beginners that can help you improve your website’s search engine ranking.
Feel free to share it, but don’t forget to mention the source 🙂
If you are just starting SEO, you can read our Ultimate SEO Tutorial for Beginners and learn all the basics you need to master SEO.
Remember, SEO is a long-term strategy, so don’t expect overnight results. Consistently implementing these tips can help improve your website’s ranking over time.
/ SEO Tools FAQs
What is the most effective tool for SEO?
Determining the most effective SEO tool is subjective and dependent on the needs and goals of a particular website.
However, some commonly recommended tools for SEO include:
These tools offer various features such as keyword research, website analysis, backlink monitoring, and rank tracking.
It is important to note that no single tool can provide a complete picture of your website’s SEO performance, and the most effective approach is often a combination of multiple tools.
In the end, the most effective tool for SEO is the one that best fits your specific needs and provides valuable insights to help you achieve your goals.
What Are the Different Types of SEO?
There are about 12 different types of SEO that can help websites rank higher in search results:
- White-hat SEO is a set of SEO practices that are in line with the terms and conditions of major search engines like Google. It improves search engine ranking while maintaining the integrity of the website and adhering to the search engine’s terms of service.
- black-hat SEO exploits weaknesses in search algorithms to rank higher and involves the use of spammy or paid link-building strategies, keyword stuffing, and cloaking, which can result in negative consequences if detected by Google.
- Gray-hat SEO is a riskier SEO practice that is neither white-hat nor black-hat, and its use can result in ill-defined content or material.
- On-page SEO is the process of optimizing elements within a website such as title tags, internal links, HTML code, URL, images, and others to improve user experience and rankings.
- Off-page SEO refers to everything done outside of the website to improve its ranking, such as getting links from credible websites or good reviews on online forums.
Technical SEO:
involves improving the website’s crawlability and indexing by search engine bots to ensure that the pages are accurately categorized based on their content.
- International SEO is aimed at improving the website’s organic traffic from different areas and languages, whereas local SEO, focuses on improving the visibility of local businesses in local search results and map packs.
- Ecommerce SEO helps create an online store website that ranks higher when someone searches for a product or service.
- Content SEO involves creating unique content, such as writing, graphics, or videos, to structure the website and rank it higher in SERPs.
- Video SEO involves optimizing videos to rank higher in video search results, and voice SEO focuses on optimizing content for voice search.
- Social media SEO helps improve the visibility of a website on social media platforms.
- Mobile SEO involves optimizing the website for mobile devices. Link building involves getting links from other websites to improve the website’s visibility and authority.
Can I do SEO for Free?
Yes, it is possible to do SEO for free, by using free SEO tools and free SEO Tools. But the results may be limited compared to the results that can be achieved with paid tools and resources.
What Are The Free SEO Methods?
Free SEO methods include optimizing your website’s content and structure, building high quality backlinks, and using social media to promote your website.
However, these methods may take longer to produce results, and may not be as effective as paid methods.
Additionally, there are many free SEO tools available that can help enhance your SEO efforts, such as I mentioned in “The Best Free SEO Tools“.
Should I Use paid SEO Tools?
The investment in paid tools and resources can be well worth the cost, as they can help you achieve better results and improve your website’s visibility in search engines.
However, if you are just starting out and have a limited budget, you can still make progress by using free SEO tools and methods and gradually investing in paid tools as your budget allows.
How can I do SEO by myself?
Here are 9 do it yourself SEO tips to help improve your website’s ranking:
- Start with keyword research to identify relevant terms and phrases to target.
- Ensure your website is mobile-friendly and has a fast loading speed.
- Use descriptive and concise page titles and meta descriptions.
- Optimize images with descriptive file names and alt tags.
- Include internal linking to help search engines understand the structure of your website.
- Get high quality backlinks from reputable websites.
- Use header tags (H1, H2, etc.) appropriately to indicate the hierarchy of your content.
- Regularly publish high-quality, original and informative content.
- Monitor your website’s performance and track your progress using analytics tools.
By implementing these tips, you can improve your website’s visibility, attract more organic traffic and ultimately, drive more conversions. Keep in mind that SEO is an ongoing process, so stay up to date with the latest best practices and algorithms.
Can I learn SEO in two months?
Yes, it is possible to learn SEO in two months, but the amount of knowledge and skills you can acquire in that time period
depends on the amount of time and effort you dedicate to learning SEO on a daily basis.
To maximize your learning, it is important to obtain knowledge from a variety of sources and to use different methods of learning.
One effective way to learn SEO is by studying the theory, such as the Google SEO documentation, prominent SEO blogs, or educational websites.
Additionally, watching videos from SEO YouTube channels, video tutorials, and listening to SEO podcasts can also help you better understand the concepts.
However, it is crucial to not neglect the practical aspect of SEO. Creating your own website and working on SEO for it will give you hands-on experience, and help you apply what you have learned.
Reading, watching, listening and practicing are the key ingredients to learning SEO efficiently. If you dedicate approximately 8 hours a day to learning SEO for two months, you should be able to obtain the necessary knowledge and skills to start your career as a junior SEO.
However, it is important to keep in mind that SEO is a constantly evolving field, and requires ongoing learning and practice to stay up to date.
conclusion
In conclusion, choosing the right SEO tool can make a huge difference in your search engine rankings and keyword research.
Whether you are a blogger, a SaaS company, or a small business, utilizing the best SEO tools will improve your online presence quickly and help you reach your target audience more effectively.
I have listed the best SEO tools to help you make an informed decision, and I want you to consider the exact features you need, as well as the cost, before choosing your tool. Additionally, most of those tools come with a free trial, so you can test them before making your final choice.
In summary, I just want to say that is using the best SEO tools is a must for any business looking to compete and succeed on search engines in today’s digital landscape.
- Last Update OnJune 26, 2023
Hossam Jamjama
Hey, it’s Hossam. I am a full time digital marketer & an online business owner. I write guides and in-depth reviews of the best SaaS products available. To help businesses make informed decisions about picking the right one for them.
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