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GoHighLevel Review 2023: Pros And Cons - Is It Worth the Hype?
Hossam jamjama
- August 22, 2023
In today’s competitive business environment, finding the right marketing and sales automation software can be a daunting task.
Many companies are turning to all in one platforms like GoHighLevel to streamline their processes and improve efficiency. This powerful system has taken the market by storm, and it’s not hard to see why.
In this in-depth review, we’ll take a closer look at all the pros and cons of Gohighlevel, its key features, pricing plans, customer support options, and much more.
This will help you make an informed decision regarding whether or not it’s the right business management platform for your business.
This GoHighLevel Review covers:
- GoHighLevel Overview – What is it And What Does it do?
- GoHighLevel Pricing and plans
- GoHighLevel Features
- GoHighLevel Integrations
- GoHighLevel customer support
- Pros and cons of GoHighLevel
- GoHighLevel alternatives
- GoHighLevel rating and user reviews
- Is GoHighLevel worth it?
- GoHighLevel Review conclusion
- GoHighLevel FAQs
/ GoHighLevel Overview - What is it And What Does it do?
| What Is GoHighLevel?
GoHighLevel is an all in one cloud-based business management platform that integrates CRM, marketing automation, appointment scheduling, email marketing, call tracking, and chatbots.
It offers automation options to streamline workflows and boost productivity. This platform caters to small and medium-sized businesses looking to automate their processes effectively.
It provides a comprehensive solution that includes advanced features for digital marketing agencies to manage their sales, marketing, and customer support processes under one roof.
| What does GoHighLevel do?
In essence, GoHighLevel helps businesses grow by providing a single platform for managing tasks that would traditionally require multiple tools.
The following are some of the key features of this platform:
CRM
The inbuilt CRM tool allows businesses to manage prospects and leads effectively. It stores all customer data in one place, enabling businesses to track interaction history and analyze customer behavior.
Moreover, it also provides pipeline management features that help users track deals throughout the sales process.
Marketing Automation
With email marketing campaigns and automation built directly into the platform, it’s easier than ever to deliver targeted messages to potential customers at the right time.
Users can send personalized messages based on behavior or demographic data stored in their CRM.
Booking
One-click booking integrations enable users to schedule appointments with clients without leaving the platform. Using its built-in scheduling feature, clients can book over the phone or from a provided calendar link.
Communication System
GoHighLevel provides communication capabilities that allow users to manage Calls and SMS messaging cutting response time when contacting clients on urgent or time-sensitive issues.
There are Call Tracking metrics available that give the possibility of checking calls from clients whenever users want.
Automated Reporting
The automated reporting feature generates marketing reports that can be customized and shared with clients to showcase campaign performance. This way business owners can explain campaign value directly.
| Who is GoHighLevel Best For?
GoHighLevel is perfect for small businesses and marketing agencies that want to streamline their operations and automate various processes within the platform.
This system merges multiple tools into one, which results in fewer resources being expended on client management.
It’s also suitable for entrepreneurs that want a comprehensive and integrated sales funnel, so they can turn leads into loyal customers.
GoHighLevel also recommended as one of the best Real Estate Wholesaling Software if you are in the real estate industry.
/ GoHighLevel Pricing and plans
GoHighLevel provides two pricing models:
Starter Plan
The most affordable plan costs $97/month (per user) or $970/year (per user). Here is what this plan includes:
- All the tools to capture more leads
- Nurture & close leads into customers
- Full online booking, pipelines, social cal, website builder, and more!
- Single account – setup 1 client or use it for your own agency
Unlimited Plan
The more advanced model costs $297/month or $2,970/year (per user). Here is what you get with the Pro Plan:
- Everything in Standard +
- API access – integrate with anything
- Unlimited sub-accounts – as many clients account as you need for one price!
- Unlimited contacts & users – add as many contacts & users as you need!
- Branded desktop app – custom domains and complete control over the look and feel of the platform!
With Gohighlevel’s flexible pricing plans, you only pay for what you need. There is no need to sign a long-term contract or pay for features you don’t require.
Plus, Gohighlevel offers a free 14 day trial (credit card required), so you can test out the platform risk-free.
While Gohighlevel is relatively expensive compared to other CRM platforms like Hubspot or Zoho CRM it’s still very budget-friendly when you consider the number of features it offers.
/ Features Of GoHighLevel
GoHighLevel provides a wide range of features designed to help businesses automate their sales and marketing processes.
Let’s take a closer look at some of the main features included in this platform:
CRM and Lead Management
Gohighlevel’s CRM feature keeps track of leads, customers, and prospects, allowing businesses to manage their interactions with them effectively.
It offers tools for managing contact information, lead tracking, deal management, pipeline management, and more.
With this feature, businesses can easily monitor their sales progress and stay connected with their customers.
Marketing Automation
One of the standout features of Gohighlevel is its marketing automation capability.
The platform has a visual automation builder that enables users to create powerful workflows to automate their marketing campaigns.
These workflows can be used to trigger actions such as sending emails or SMS messages to customers based on specific events or actions.
This feature helps businesses streamline their marketing processes while saving time.
Email Marketing
Gohighlevel’s email marketing tool allows businesses to create beautiful emails quickly and easily.
It has a drag and drop email builder with customizable templates that allow users to add text, images, videos, buttons, and more.
Additionally, it provides tracking metrics such as open rates and click-through rates to help businesses optimize their email campaigns.
SMS Marketing
SMS marketing is an essential tool in today’s mobile-first world.
Gohighlevel’s SMS feature enables businesses to send text messages to their customers or prospects effortlessly.
This feature offers two-way texting that enables real-time conversations with the customers.
Call Tracking
GoHighLevel offers a call tracking feature that helps businesses track the source of their incoming calls by assigning unique phone numbers to each campaign and channel.
Users can record the calls, monitor the response time and even analyze the call quality with this feature. This helps businesses understand their clients better and improve their customer service.
Mobile App Accessibility
Gohighlevel has dedicated mobile applications for both iOS and Android platforms.
The mobile app enables users to get real-time notifications, make calls, send SMS messages, add notes on the go, access customer details, and manage leads and deals from anywhere at any time.
Funnel Builder
With Gohighlevel’s funnel builder, users can create conversion-focused funnels within minutes’ time. It has a drag and drop interface which doesn’t require any coding knowledge from its users.
This feature enables businesses to create landing pages, sales pages, opt-in pages, and more.
Appointment Scheduling
Gohighlevel’s appointment scheduling tool helps businesses book appointments quickly and easily. This feature eliminates the frustrating back-and-forth communication between staff and customers while setting up appointments.
Users can customize their availability through a simple calendar interface that enables easy scheduling for the customers who want to book appointments.
Website Builder
Gohighlevel offers one of the good website builders that is designed to help businesses create professional-looking websites with ease.
The platform has an intuitive drag and drop interface that enables users to build websites without any designing experience. From blogs to online stores, Gohighlevel provides everything needed to create a functional website.
Task and Project Management
Gohighlevel’s task and project management tool enables users to manage their work effortlessly.
This feature allows users to create tasks, assign them to team members, set deadlines, track progress, and communicate with the team members, all in one place.
This feature helps businesses stay organized and on top of their projects.
Analytics and Reporting
Gohighlevel’s analytics and reporting tool provides real-time data on customer engagement, lead generation, conversions, and more.
Users can view their data in a range of formats such as graphs and charts, making it easy to gain insights into their business performance.
With this feature, businesses can measure the effectiveness of their marketing campaigns while making informed decisions about their strategies.
/ GoHighLevel integrations
Integrations are essential for any all-in-one platform like GoHighLevel because no single platform covers all the bases.
It provides seamless integration capabilities with hundreds of third-party applications such as:
- Zapier
- Slack
- Stripe
- MailChimp
- Calendly
- ActiveCampaign
- Twilio
- Dialpad among others
The platform allows businesses to connect all of their tools in one place for a more streamlined workflow.
Here are some notable integrations that enhance the capabilities of this platform:
Zapier Integration – To connect different apps seamlessly, Zapier integration allows GoHighLevel to integrate with various business tools.
Twilio Integration – The Twilio integration enables businesses to send and receive text messages through GoHighLevel. With this, businesses can respond to their clients faster, further enhancing productivity.
Calendly Integration – Calendly is an incredible scheduling tool that grants businesses the ability to provide clients with a range of possible meeting dates. Calendly further negates the need for manual scheduling.
/ GoHighLevel customer support
Getting started with a new platform can be challenging, but GoHighLevel’s customer service and resources simplify everything. GoHighLevel offers customers various tutorials, guides, demo videos, and online support via chat and email.
In addition, there are 12 training topics available to ensure that both novice users and experienced users get all they need out of the app.
GoHighLevel's blog
One essential aspect of any automation platform is its dependability in keeping data safe and secure. Thankfully, GoHighLevel uses encryption technology to protect user data from unauthorized access while ensuring optimal performance levels.
/ Pros and cons of GoHighLevel
Like any other tool or software, Gohighlevel has its own set of advantages and disadvantages.
Here’s a quick rundown of some of the most significant pros and cons of using this business management platform:
✔ Pros of GoHighLevel:
- Advanced automation capabilities
- Highly customizable dashboards
- Smooth integration with third-party apps
- Powerful lead management system
- Intuitive user interface
- Comprehensive reporting features
- Robust mobile app for iOS and Android devices
- Seamless SMS and email marketing integrations
❌ Cons of GoHighLevel:
- Relatively expensive compared to other CRMs
- The learning curve can be steep initially
- Limited customization options for certain features
- No dedicated social media management tools
- No direct integration with popular payment gateways
/ GoHighLevel Alternatives: Which Platform is the Best Fit For Your Business?
As a business owner, you want to find the perfect business management tool that will meet all your needs and help you streamline your workflow.
While GoHighLevel seems like a popular choice, there are many alternatives available in the market that you may find more suitable for your business needs.
In this section, we’ll take a closer look at some of the most popular GoHighLevel alternatives available, namely Clickfunnels, Hubspot, ActiveCampaign, and Pipedrive.
GoHighLevel vs Clickfunnels
Clickfunnels is an all in one marketing and sales funnel builder that lets you build websites, landing pages, and complete sales funnels from scratch.
It also offers email autoresponders and marketing automation features that help businesses generate leads and convert them into customers with ease.
The main highlights of Clickfunnels include its drag and drop funnel builder, A/B testing capabilities, lead capture forms, and integrated payment gateway. The platform integrates with other popular tools such as WebinarJam, Stripe, and Braintree.
Clickfunnels offers two pricing plans: $147/month for the Standard plan and $297/month for the Platinum plan. Compared to GoHighLevel’s pricing structure, Clickfunnels is more expensive.
On the downside, Clickfunnels’ CRM system is not as robust as GoHighLevel’s. Plus, it lacks some of the advanced features found in GoHighLevel such as appointment scheduling and social media management.
Clickfunnels is best suited for marketers who need to create sales funnels from scratch or want to simplify their marketing efforts.
GoHighLevel vs Hubspot
Hubspot is an all in one inbound marketing software that helps organizations attract visitors, convert leads, and close deals. It offers a range of tools such as email marketing, lead generation forms, social media management, and marketing automation.
The main highlights of Hubspot include its intuitive user interface, robust analytics, and seamless CRM integration. Additionally, Hubspot offers a free plan that includes basic email marketing, lead capture forms, and contact management.
On the pricing front, Hubspot can be quite expensive when you want more advanced features in the Professional Plan which costs $1600/mo. However, Its paid plans start at $30/month with various pricing tiers depending on the features and tools included.
While Hubspot’s CRM is more advanced than Clickfunnels’, it may not be as intuitive or flexible as GoHighLevel’s platform. Plus, it lacks some of the advanced features found in GoHighLevel such as SMS marketing and automatic follow-up campaigns.
Hubspot is best suited for small to medium-sized businesses that are looking for an all in one inbound marketing solution.
GoHighLevel vs ActiveCampaign
ActiveCampaign is an email marketing and sales automation platform that helps businesses create unique customer experiences. The platform offers email marketing, landing page builder, marketing automation, and sales automation tools.
The main highlights of ActiveCampaign include its powerful email marketing capabilities, personalization features, and extensive integration options. It also offers a deep level of segmentation and contact management options that allow businesses to target specific groups of customers.
ActiveCampaign pricing starts at $19/month for their Plus plan. However, their most popular plan, the Plus plan starts at $49/month making it more affordable than GoHighlevel’s platform.
On the downside, ActiveCampaign’s CRM system can be quite basic compared to other platforms like GoHighLevel. It also lacks features such as appointment scheduling and social media management.
ActiveCampaign is best suited for businesses that primarily rely on email marketing to drive customer engagement and revenue.
GoHighLevel vs Pipedrive
Pipedrive is a sales-focused CRM tool designed to help businesses manage their pipeline more efficiently. It offers features such as contact management, deal tracking, and reporting.
The main highlights of Pipedrive include its intuitive user interface, customizable pipeline stages, and robust sales analytics. The platform also integrates with a wide range of other applications such as Google Meet, Zoom, and Zapier.
Pipedrive pricing starts at $9.90/month per user which makes it more affordable than GoHighLevel. However, some advanced features such as Smart Caller ID and appointment scheduling are only available in the more expensive plans.
On the downside, Pipedrive’s marketing automation capabilities are quite limited compared to GoHighLevel’s platform. Plus, it may not be suitable for businesses that require extensive contact management or email marketing features.
Pipedrive is best suited for small businesses focused primarily on sales pipeline management.
/ GoHighLevel rating and user reviews
We can’t end this GoHighLevel review without reviews!!
Our Rate for GoHighLevel
Ease of use
7.65
Features
8.86
Value for Money
8.6
Customer Support
6.8
Overall Rating
8.0
GoHighLevel's score on other platforms
G2
4.4 out of 5
4.4/5
Capterra
4.3 out of 5
4.3/5
Software Advice
4.33 out of 5
4.3/5
GetApp
4.3 out of 5
4.3/5
what do users say about GoHighLevel?
/ Is GoHighLevel worth it?
After looking at all the features and drawbacks, GoHighLevel is a good investment for small and medium-sized businesses that need an all-in-one tool for their sales and marketing process.
It saves time and money, easy to navigate with customizable features that benefit businesses a lot. However, it has a steep learning curve with limited integration and customization options.
If you are still on the fence about GoHighLevel, you can try its 14 day free trial to see if it fits your business needs.
GoHighLevel's value for money
/ Final Thoughts
Let’s wrap up this GoHighLevel Review!
Overall, GoHighLevel presents an all in one platform that excels at streamlining sales and marketing operations for agencies and small to medium-sized businesses.
The platform offers a range of robust features from a CRM system to reputation management tools and integration with various third-party apps.
However, we do understand that the pricing can be quite hefty for some small businesses. But the benefits of its features make it a worthy investment for business owners looking to improve their workflow efficiency.
So if you’re serious about streamlining your sales process and elevating your customer experience while minimizing the time-consuming administrative tasks look no further than Gohighlevel as a viable option.
/ GoHighLevel FAQs
Is GoHighLevel legit?
Yes, GoHighLevel is a legitimate platform that has helped many businesses streamline their processes and improve their customer engagement. The platform has received positive reviews from users who have praised its ease of use and robust feature set.
Is GoHighLevel good for ecommerce?
While GoHighLevel was not specifically designed for ecommerce, it can still be a valuable tool for online retailers. The platform has features such as appointment scheduling, lead capture forms, and automations that can help businesses improve customer engagement and increase sales.
Is GoHighLevel good for courses?
GoHighLevel is a versatile platform that can be customized to meet the needs of various businesses, including those that offer courses.
The platform has features such as appointment scheduling, messaging, and automations that can help course creators streamline their processes and improve communication with their students.
Does GoHighLevel work with Google Ads?
Yes, GoHighLevel has integrations with Google Ads and Google My Business that allow businesses to manage their ads and listings directly from the platform.
This streamlines the advertising process, allowing businesses to optimize their campaigns and increase conversions.
- Last Update OnAugust 22, 2023
Hossam Jamjama
Hey, it’s Hossam. I am a full time digital marketer & an online business owner. I write guides and in-depth reviews of the best SaaS products available. To help businesses make informed decisions about picking the right one for them.
Disclosure: TbfyReviewer is a participant in various affiliate programs, which means we may earn a commission when you buy something through links on our site at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure.
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