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Leadpages Review 2023: Is It Really Worth Your Time and Money?
Hossam jamjama
- May 31, 2023
Looking for an honest and in-depth review of one of the best landing page builders on the market? Look no further than this Leadpages review.
As a digital lead generation software platform, Leadpages offers an easy to use interface for entrepreneurs and marketers to create effective landing pages, email opt-in forms, and basic sales funnels.
In this review, we’ll take a closer look at Leadpages features, pricing, drawbacks, and integrations. So you can make an informed decision about whether Leadpages is right for your business.
So, whether you’re a solopreneur, small business owner, or marketing agency, read on to find out if Leadpages is the best landing page builder for your conversion-focused needs.
Here is what we gonna cover in this Leadpages Review:
/ Leadpages Overview – What Is It And What Does It Do?
| What Is Leadpages?
Leadpages is a digital lead generation software platform that allows entrepreneurs and marketers to easily create and publish websites and landing pages to convert clicks into customers. It has been a trusted leader in the industry since 2013 and is powered by a team of conversion marketing experts based in Minneapolis.
| What does Leadpages do?
Leadpages helps businesses grow by converting clicks into customers through the creation of landing pages, email opt-in forms, and basic sales funnels.
The Leadpage Editor is a drag-and-drop tool that allows users to design effective landing pages with no coding experience required.
The platform also offers popular templates and integrates with popular email service providers like ConvertKit, ActiveCampaign, and AWeber.
| Who is Leadpages Best For?
Leadpages is best suited for small teams, solopreneurs, businesses, and entrepreneurs who are just starting in paid marketing and want a simple yet powerful tool to create simple to stunning multiple landing pages.
It is popular among business coaches and consultants, fitness/health coaches, speakers, authors, real estate agents, financial service providers, freelancers, restaurants, marketing agencies, and app developers who want to market their apps outside of the app store.
/ Leadpages Pricing And Plans
In terms of pricing, Leadpages offers three different pricing plans to suit the needs of different businesses, with each plan offering various features and benefits.
- The Standard plan costs $49 per month and includes one site, unlimited landing pages, pop-ups, alert bars, free custom domain, free hosting, and mobile-responsive site templates. In addition, users can enjoy lead notifications, tech support via chat or email, 40+ standard integrations, and a 1-on-1 Quick Start Call.
- The Pro plan is $99 per month and includes all Standard features, plus three sites, priority tech support (phone, chat, email), online sales and payments, unlimited A/B split testing, and 10 opt-in text campaigns.
- For growing businesses, the Advanced plan costs $199 per month and includes all Pro features, plus a master account and 5 client accounts with Pro Plan features, advanced integrations, and a 1-on-1 onboarding call.
There are three payment options available: monthly, annually, and on a 2-year basis. The Standard plan is also available at a discounted rate of $37 per month if paid annually, while the Pro plan is $74 per month if paid annually.
Despite the higher price point for the Pro and Advanced plans, the Standard plan includes all the necessary features for businesses to create high-converting landing pages and is reasonably priced, making it an excellent option for smaller businesses on a budget.
However, Leadpages also offers a free trial of their platform that lasts for 14 days.
/ Features Of Leadpages
Leadpages offers a range of features to help businesses create effective landing pages and increase their conversion rates.
But first, let’s dive into an overview of the benefits that Leadpages provides.
| Benefits of Leadpages
1. The Builder:
The Leadpages Builder offers a wide range of features that make it easy to create custom landing pages, websites, pop-ups, and alert bars with a drag and drop interface.
The builder also offers 99.9% uptime, automatic saving, custom form fields, social media previews, device-specific previews, digital file hosting, and duplication and editing capabilities.
With Leadpages, you can create mobile-responsive pages with fast page load speeds and optimize them for SEO.
You can also organize your pages by campaign or client, revert to the last published version, and benefit from built-in analytics or third-party analytics.
2. Conversion Tools:
Leadpages provides a suite of conversion tools that help you maximize your campaign’s ROI. These include exit-intent pop-ups, real-time analytics, real-time optimization tips, third-party analytics, unlimited A/B split testing, unlimited alert bars, and unlimited pop-ups.
With Leadpages, you can capture contact information on any landing page or webpage and get a detailed picture of each campaign’s performance.
You can also optimize your pages for conversions by running A/B split tests and using Leadmeter to get data-powered, real-time conversion tips.
3. Online Sales and Payments:
Leadpages Checkouts powered by Stripe lets you make sales, accept recurring payments, and deliver digital products from any webpage, landing page, or pop-up.
With Leadpages, you can create custom sales pages, upsell pages, and order confirmation pages that integrate with your email service or CRM.
4. Design & Templates:
Leadpages offers over 100 pre-built section templates that you can easily drag and drop onto any website or landing page. It also comes with a built-in icon library, OpenTable and Calendly embed widgets, countdown timers, customizable templates, and the ability to design from a blank page.
You can customize every page and pop-up with your brand’s unique logo, look, and feel, and easily change the entire look of your page on the fly with different fonts, colors, and more.
With mobile-responsive templates, social share buttons, and video embed widgets, you can be sure that all of your content is fully optimized for any device screen size.
5. Publishing:
Leadpages makes it easy to connect and publish your website or landing pages on a third-party domain, and provides flexible publishing options.
It offers free hosting on a Leadpages domain, as well as the ability to publish new pages directly to your existing sites and domains.
You can even publish directly to your WordPress website using the simple WordPress plugin.
6. Security:
With automatic SSL encryption, sub-account login, and GDPR compliance, Leadpages ensures that all of your pages are secure and that the data you collect is processed securely and in accordance with GDPR requirements.
You can also easily add an active consent checkbox to any landing page or pop-up form.
| the main features of Leadpages:
1. Leadpages Landing Page Creator
Leadpages’ Landing Page Creator is a drag-and-drop functionality tool that lets users customize and create landing pages easily.
With over 200 templates to choose from, sorted by conversion rate, users can easily select a proven template that suits their needs.
The templates are a mix of in-house and third-party offerings, and they all are responsive and customizable.
Also, users can perform A/B testing to determine which landing pages work best. Furthermore, users can evaluate their performance through the built-in analytics, which can be integrated with Facebook Pixel and Google Analytics.
2. Two Editors
Leadpages has two editors: The Standard Editor and The Drag and Drop Editor.
The standard editor is easy to use but lacks flexibility. It allows users to customize most of the templates, change the text font and verbiage, change element colors, change out images, embed videos, alter the background image, and include a hyperlink.
In contrast, the Drag and Drop Editor offers more flexibility, but it is a bit clunky. The Drag and Drop Editor allows users to do anything the Standard Editor can do plus add a widget, move widgets around, browse through the icon library and include an icon, and create new sections.
3. LeadBoxes (Leadpages Pup Up)
Leadboxes are nifty pop-up boxes that can be triggered automatically or by a condition you set.
The 2-step opt-in is the most popular condition that requires a visitor to click a button for the pop-up box to appear.
Leadpages’ Drag-and-Drop Editor makes it easy for users to design a custom Leadbox that fits their needs.
The Leadbox Layout feature lets users fix the overall design of the opt-in form and change the background image, padding, and timing control.
The Leadbox Tracking feature lets users capture and analyze data to optimize conversions.
4. Leaddigits:
Leadpages offers Leaddigits, a feature for businesses interested in SMS marketing. It allows customers to text a specific number to receive information or subscribe to a mailing list.
This feature can be integrated with Leadpages landing pages or used separately to allow businesses to capture leads through mobile devices easily.
It just helps users capture leads without the need for a landing page.
5. Leadmeter
Leadmeter is an in-time conversion assistant, built into the Leadpages landing page builder to help you make sure your pages are ready to convert.
It analyzes your pages as you go and gives you suggestions for how to implement the best landing page marketing strategies.
6. LeadLinks
One of the standout features is Leadlinks, which allows users to easily convert leads by inserting links into their broadcast emails.
Simply, it allows users to link their email campaigns to their landing pages, Leadboxes, or checkout pages.
When users click on the link, they are automatically signed up for a webinar or other event, without any further action necessary.
This feature is not available with all email service providers, so it’s important to check compatibility.
7. A/B Split Testing
Another key feature of Leadpages is A/B testing, which allows users to test different versions of their landing pages to see which one gets the most clicks. Users can also perform split testing on various elements on their landing page or pop-up boxes.
However, it’s important to note that split testing is only available with the standard editor and not with the drag and drop editor.
Additionally, the lowest level of service does not offer split testing, so it’s worth considering the pricing tiers before committing.
8. Analytics & Conversion Guidance
Analytics:
Leadpages provides built-in analytics that allows users to track their landing pages’ performance.
Users can also integrate their pages with Google Analytics to get more insights into their page performance. The platform offers detailed analytics, including conversion rates, traffic sources, and page views.
Conversion Guidance:
A feature that provides users with feedback on how to optimize their landing pages and pop-up boxes. The feature provides suggestions for improvement based on Leadpages’ data.
9. Alert Bars
Leadpages also offers Alert Bars, which are eye-catching and responsive bars that can be used to promote offers, drive signups, and grow your email list.
These bars can be customized with premade layouts and published on both Leadpages-built sites and standalone sites built with other tools.
The same analytics used for landing pages can also be used to track the success of Alert Bars.
10. Opt-in Texts
Opt-in texts are another unique feature of Leadpages that allows users to send text messages to customers and viewers about new features, product launches, and other notifications.
This feature is engaging for consumers and cost-effective for businesses, making it a valuable tool for increasing engagement.
11. Email Trigger Links
Lastly, Leadpages offers Email Trigger Links that allow users to trigger an action or task at the click of a visitor.
This feature provides extra insight into the interests and actions of subscribers, making it an easy way to increase engagement and improve conversion rates.
Overall, Leadpages offers a comprehensive set of features that can help businesses increase their conversion rates and grow their customer base.
/ Leadpages Integrations
Leadpages offers a wide range of integrations to third-party CRMs and marketing tools to enhance lead generation.
Here’s a breakdown of the Leadpages integrations:
- Standard Integrations: Leadpages offers over 40 standard integrations with popular marketing and sales tools. With these integrations, you can easily connect Leadpages with your favorite email service provider (ESP), customer relationship management (CRM) system, webinar app, and other marketing tools.
- Advanced Integrations: Leadpages also offers advanced integrations with Hubspot, Marketo, and Salesforce/Pardot. With these integrations, you can send your leads straight to your advanced marketing automation tools.
- Major Email Service Integrations: You can link your favorite email marketing account, such as MailChimp, AWeber, or ConstantContact, to Leadpages to add subscribers to your email lists.
- Zapier Integration: With Zapier integration, you can capture leads with optimized ads and landing pages, and let the data flow to over 1000 apps through Zapier.
- Facebook Integration: Leadpages offers an integrated Facebook ad builder that pulls content from your landing page to create a message that resonates with your target market. You can also use Leadpages targeting tools to reach the right audience, and the tool offers automated pixel placement to help you place Facebook code on your landing page easily.
- WordPress Integration: With Leadpages’ WordPress plugin, you can configure your landing pages and popups from within the admin console. You can even specify one of your landing pages as a standard WordPress page, and it will get its own custom URL. You can also make a landing page your home page and configure your popup as exit intent or on a time delay.
Other Integrations: Leadpages also integrates with other popular tools, including Stripe, Calendly, GetResponse, Google AdWords, Google Analytics, LinkedIn, PayPal, Shopify, and Twitter, among others.
/ Leadpages Customer Support
Leadpages offers a variety of customer support options and resources to assist users in setting up their accounts and building effective landing
Advanced subscribers have access to a 1-on-1 Quick Start Call with a Leadpages launch specialist, as well as free virtual workshops that offer exclusive marketing insights.
For those on the standard plan, chat support is available during weekdays, and users can also open a support ticket.
Leadpages's Help Center
In addition, Leadpages provides a comprehensive knowledge base with step-by-step how-to articles, and weekly group coaching sessions with Leadpages marketing experts.
Leadpages's Knowledge Base
The company’s technical support team is available via email, chat, or phone, providing fast and friendly help whenever users need it.
While priority may be given to advanced subscribers, Leadpages’ commitment to supporting all users with top-notch resources and assistance makes them a reliable choice for anyone looking to improve their online marketing efforts.
/ Pros And Cons Of Leadpages
✔ Pros of Leadpages:
- User-friendly drag and drop editor with minimal learning curve
- Saves time by allowing easy creation of landing pages without HTML
- Beautifully designed templates with 200+ options available
- Easy sorting by conversion rate to find winning designs
- A/B testing functionality with built-in analytics
- Integration with popular marketing platforms
- A cluster of helpful widgets available
- New alert bar with notification-style formats and CTAs
❌ Cons of Leadpages:
- Most features only available to advanced subscribers
- High price point for casual users
- Limited customization options
- Sluggish drag-and-drop builder
- Limited A/B testing on the Standard plan
- Limited form options available
Overall, Leadpages offers a user-friendly, time-saving solution for creating landing pages with a wide range of templates and integration options. However, it may not be suitable for users on a budget or those who require more advanced features or customization options.
/ Leadpages Alternatives
Here are some of the best Leadpages competitors:
| Leadpages vs Instapage
Instapage is an alternative landing page builder that offers similar features to Leadpages. It provides a drag-and-drop editor, customizable templates, and integrations with various marketing tools.
However, Instapage boasts additional features such as A/B testing, heatmaps, and dynamic text replacement. These features help users optimize their landing pages for better conversions.
Pricing for Instapage starts at $199/month for the Business plan, which includes A/B testing and heatmaps.
Leadpages starts at $37/month for the Standard plan. Instapage’s pricing may be more expensive than Leadpages, but the additional features can provide significant value for users who require more advanced optimization tools.
While both products offer drag-and-drop functionality and integrations with various marketing tools, Instapage stands out with its A/B testing, heatmaps, and dynamic text replacement features. However, Instapage may be more expensive for some users than Leadpages.
Instapage is best suited for businesses or marketers who need advanced optimization tools to improve their landing page conversions.
| Leadpages vs Unbounce
Unbounce is a feature-rich alternative to Leadpages that offers a more advanced page builder, with drag-and-drop functionality, dynamic text replacement, and pop-up forms. Its user friendly interface makes it easy to create custom landing pages without needing any coding skills.
Unbounce also offers powerful analytics, integrations with popular marketing tools, and the ability to create unlimited landing pages.
Its pricing plans start at $74/month for the Essential plan, with higher-tier plans offering additional features and benefits. Compared to Leadpages, Unbounce is a bit more expensive but offers more advanced functionality and customization options.
The pros of Unbounce include its ease of use, robust analytics, and advanced page builder. However, the cons include its higher price point compared to Leadpages and the lack of pre-built templates.
Overall, Unbounce is best suited for marketers and businesses that require advanced functionality and customization options for their landing pages.
| Leadpages vs Convertkit
ConvertKit is an email marketing platform that allows users to create and manage email marketing campaigns.
With ConvertKit, users can create email sequences, automated emails, and targeted campaigns. Unlike Leadpages, ConvertKit does not provide landing page building tools. However, ConvertKit allows users to embed forms on their websites and customize their forms to capture leads.
Pricing for ConvertKit starts at $25/month for up to 1,000 subscribers. While ConvertKit is cheaper than Leadpages, it does not provide landing page building tools.
Convertkit’s strength is in its advanced email marketing capabilities, while Leadpages is focused on building high-converting landing pages.
ConvertKit is best suited for businesses or marketers who prioritize email marketing and already have a website with a landing page.
Leadpages vs Clickfunnels
ClickFunnels is a complete marketing platform that enables businesses to create sales funnels, landing pages, membership sites, and more.
Also, ClickFunnels provides pre-designed templates and a drag and drop editor that allows users to customize pages and build marketing funnels that include upsells, downsells, and order bumps.
ClickFunnels’ pricing starts at $127/month for the Basic plan and goes up to $208/month for the Platinum plan, which includes additional features. Compared to Leadpages, ClickFunnels’ pricing is relatively high, but it provides a more comprehensive suite of marketing tools.
Both products provide different features, with Leadpages providing landing page building tools, and ClickFunnels providing an all-in-one marketing platform.
ClickFunnels’ strength lies in its ability to create complete marketing funnels, while Leadpages is focused on building high-converting landing pages.
ClickFunnels is best suited for businesses that want an all-in-one solution for their marketing needs, while Leadpages is best for those who prioritize landing page creation.
/ Leadpages rating and user reviews
We can’t end this Leadpages review without reviews!!
Our Rate for Leadpages
Ease of use
8.82
Features
8.7
Value for Money
8.4
Customer Support
8.85
Overall Rating
8.7
Leadpages's score on other platforms
G2
4.3 out of 5
4.3/5
Capterra
4.6 out of 5
4.6/5
Software Advice
4.6 out of 5
4.6/5
GetApp
4.6 out of 5
4.6/5
what do users say about Leadpages?
/ Is Leadpages Worth It?
As a Saas product reviewer, I believe Leadpages is worth the investment for businesses looking to generate leads and grow their online presence.
The extended features and analytics integrations make it an excellent choice for businesses that need to create landing pages for lead magnets, promotions, or any other purpose.
While Leadpages does have some quirks and may be pricey for advanced features, it is still the best landing page builder available in 2023.
Overall, my advice is to sign up for the free trial and experience the increased conversion rates for yourself.
/ Leadpages Review Conclusion
Let’s wrap up this Leadpages Review!
In conclusion, Leadpages is an excellent option for businesses looking to create an online presence, generate leads, and grow their business. Its user friendly interface and helpful features make it ideal for those with little to no experience in website design.
Although it is more expensive than most WordPress page builder plugins, Leadpages offers more integration options and optimization features that justify the cost.
However, there are a few things that Leadpages needs to work on, like making A/B testing fully available on all versions of its platform and improving the customization options on its templates.
Nonetheless, with a 14 day free trial, trying Leadpages is highly recommended if you want to start generating more leads or testing new business ideas.
Final verdict
Overall, Leadpages is a good option for WordPress users looking to add pop-ups, alert bars, and landing pages to their website and non-WordPress users wanting to launch a high quality website. If Leadpages addresses its key issues, it could be a great choice for smaller businesses.
/ Leadpages review FAQs
Is Leadpages easy to use?
Leadpages is a user friendly tool that makes it easy to create popups using a drag and drop editor. This flexibility allows users to customize their popups to their liking.
Leadpages is considered easy to use and is a popular choice among marketers and business owners looking to increase website conversions.
Do I need Leadpages?
If you are a WordPress user looking to quickly add pop-ups, alert bars, and landing pages to your website, Leadpages may be a good option for you if you can justify the price.
However, even if you’re not a WordPress user, Leadpages can be a useful tool for launching a high quality website as it provides all the necessary features.
Ultimately, whether or not you need Leadpages depends on your specific website needs and budget.
It’s important to consider the benefits of using a platform like Leadpages for improving your website’s design and functionality.
Is Leadpages a CMS?
Leadpages is not a CMS (content management system) on its own, but it does have its own plugin for WordPress, which is a popular CMS.
In addition to the WordPress plugin, Leadpages also offers integrations with a variety of other website platforms like Squarespace and Joomla.
By integrating with these different platforms, Leadpages allows users to easily create and manage pop-ups, alert bars, and landing pages on their website regardless of which CMS they are using.
Is Leadpages good for a website?
Yes, Leadpages can be a good option for small and medium-sized businesses looking to build effective landing pages, pop-ups, and alert bars easily.
With its user friendly drag and drop editor and various templates and integrations, Leadpages can help businesses improve their website’s design and functionality to attract and convert more visitors.
Can you sell on Leadpages?
Absolutely, you can sell your services online and accept payments using Leadpages. The platform offers a Checkout widget that can be embedded on any webpage or pop-up to enable businesses to sell their products and services easily.
With the Checkout widget, businesses can deliver digital products or services and accept one-time or recurring payments directly through their Leadpages website or landing page.
This feature makes Leadpages a useful tool for businesses looking to sell their products and services online without having to invest in a separate Ecommerce platform.
Why should I use Leadpages?
If you’re looking to create landing pages quickly without the need for coding, Leadpages is a great tool to use.
It’s designed with small businesses and bloggers in mind, who may not have the time or technical skills required to build landing pages from scratch.
Using Leadpages will help you save time and effort, making it a useful marketing tool for small businesses looking to boost their online presence and conversions.
Is Leadpages good for SEO?
Yes, Leadpages can be a good option for businesses looking to improve their SEO.
The platform offers a variety of SEO settings and mobile friendly templates that can help improve page load speeds and search engine rankings.
Additionally, Leadpages sets users up for success right from the start, making landing page SEO easy and accessible for businesses of all sizes.
By using Leadpages, businesses can create high quality, SEO optimized landing pages in just a few hours, saving time and effort while still improving their online presence.
- Last Update OnMay 31, 2023
Hossam Jamjama
Hey, it’s Hossam. I am a full time digital marketer & an online business owner. I write guides and in-depth reviews of the best SaaS products available. To help businesses make informed decisions about picking the right one for them.
Disclosure: TbfyReviewer is a participant in various affiliate programs, which means we may earn a commission when you buy something through links on our site at no cost to you if you decide to purchase a paid plan.
You can read our affiliate disclosure.
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